📈 Forecast / Scenario Planner
Compare budget scenarios, estimate outcomes, review risk, and decide what to launch, test, hold, or block — all mock demo estimates. Not guaranteed results. No live Google Ads changes.
📊 Forecast Overview
Aggregate scenario counts. All figures are mock demo estimates — not live Google Ads data. Not guaranteed results.
🎭 Scenario Cards
Five mock demo scenarios — Conservative, Balanced, Aggressive, Landing Page First, and Full Scale Blocked. All figures are illustrative estimates only.
🔧 Service-Level Forecast
Mock budget and lead estimates by service. Source: mock_demo — NOT live Google Ads. All figures require human verification before applying any spend.
| Service | Monthly AED | Est. Leads | Qual. Leads | Jobs | Revenue AED | CPL AED | Confidence | Risk | Readiness |
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🗂️ Cluster-Level Forecast
Per-cluster mock lead ranges, risk scores, and recommended actions. Risk score: 0 (low) → 100 (critical). All figures mock_demo.
| Cluster | Service | Location | Intent | Scenario | Lead Range/Mo | Risk Score | Confidence | Action |
|---|
⚖️ Conservative vs Base vs Aggressive Comparison
Side-by-side comparison of the three main scenarios. All figures are mock demo estimates. Not guaranteed results.
| Metric | Conservative | Base | Aggressive |
|---|
⚠️ Forecast Risk Review
Risks that could cause real performance to differ materially from mock estimates. Each risk has a documented mitigation path.
📐 Forecast Assumptions
All assumptions underpinning the mock forecasts. These are benchmarks and estimates — not guaranteed. Real data integration is required to replace these with actuals.
✅ Forecast Approval Queue
Scenarios requiring human review before any spend. No scenario can be auto-applied. Budget must be set manually in Google Ads by a human.
WRITE_AUTOMATION_ALLOWED = false. No scenario in this queue can be applied automatically. All budget changes require manual human action in Google Ads.
❌ What Not To Do — Forecast Safety Rules
Permanent rules for responsible use of mock forecasts. These apply regardless of integration status.
📤 Export Preview
Preview of scenario exports available for human review. All exports are write-locked — for planning only, not for auto-upload.
| ID | Export Label | Format | Rows | Write Lock | Status | Notes |
|---|
🧪 Self-Test Panel
Runs 29 checks on the forecastPlanner module — data integrity, safety locks, mock labels, and scenario coverage. 0 live API calls made.
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